Bella Hadid is gearing up for a legal battle with Adidas after being dropped from a controversial campaign. The supermodel, known for her strong stances on various issues, is reportedly taking action due to her association with a campaign inspired by the tragic 1972 Munich Olympics.
The Controversy
Adidas had selected Bella Hadid to promote a retro sneaker inspired by the 1972 Munich Olympics. However, this event is marred by the horrific memory of the Munich Massacre, where 11 Israeli athletes were taken hostage and killed. The campaign quickly sparked backlash, with many feeling it was insensitive to link a fashion promotion to such a somber event.
Bella's Reaction
According to TMZ, Bella Hadid is deeply distressed by the campaign. Sources close to her indicate that she was not fully aware of the historical implications when she signed on. Feeling that her values and stance against violence were compromised, she has hired lawyers to challenge Adidas.
Adidas' Apology
In response to the backlash, Adidas has issued an apology, stating that they had no intention of making a statement linked to historical tragedies. They announced that they are revising their campaign to avoid any further controversy.
Legal Actions and Contract Status
Interestingly, despite reports suggesting otherwise, Bella Hadid remains under contract with Adidas. This complicates the situation as she navigates her legal options while still being technically associated with the brand.
Moving Forward
Bella Hadid's decision to sue Adidas highlights the importance of understanding the implications of brand campaigns, especially those tied to historical events. It serves as a reminder of the responsibility brands have in their marketing strategies and the need for thorough communication with their ambassadors.
Stay tuned for more updates as this story develops.
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