Award-Winning International Recording Artist Fiji Dies at 55, Leaving a Lasting Legacy in Island Reggae
The Pacific lost one of its most cherished musical voices this week. George Brooks Veikoso, known globally by his stage name Fiji, passed away on Wednesday in his home country of Fiji, surrounded by his loved ones. He was 55 years old.
More than a performer, Fiji was a cultural force — a bridge between Polynesian traditions and contemporary island reggae. His booming voice, heartfelt lyrics, and stage presence earned him not just fame, but deep respect from fellow artists and fans across Oceania and beyond.
From Humble Beginnings to Global Recognition
Born on May 10, 1970, Fiji was raised in the islands of Fiji, where his musical journey began in church choirs. In 1987, he moved to Hawaii, bringing with him not only vocal talent, but a profound sense of cultural identity that would shape his musical mission.
His 1994 debut album, Evolution, introduced him to the music scene with instant impact. But it was his 1996 release, Born & Raised, that catapulted him to iconic status. The album struck a deep chord with listeners, especially within the Hawaiian, Fijian, and wider Polynesian communities. Tracks like “Lia,” “Symphony of Love,” “Good Thing,” and the unforgettable “Nasty” became timeless anthems of island life, love, and pride.
A Voice of the Pacific
More than just a chart-topper, Fiji used his platform to uplift Pacific voices. His concerts were more than musical events—they were cultural experiences. Featuring traditional Fijian drummers, indigenous dancers, and visual storytelling, Fiji celebrated the roots he came from and the islands he came to love.
He became a staple performer at Hawaii’s annual Birthday Bash events, often sharing the stage with reggae legends like Kapena, J Boog, and Maoli. Audiences from California to New Zealand packed venues to see the larger-than-life artist live — not just for the music, but for the mana (spiritual energy) he brought to every performance.
A Decorated Career of Influence
Fiji’s influence on the island reggae genre was officially recognized multiple times over his career. He won:
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Na Hoku Hanohano Awards in 1998 for Male Vocalist of the Year and Favorite Entertainer of the Year
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The Best Pacific International Artist award at the 2014 Pacific Music Awards
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A prestigious Lifetime Achievement Award in 2021 for his immense contribution to Polynesian music
These accolades only scratched the surface of his true influence — which lived in the hearts of the many artists he mentored.
A Mentor to Many, a Brother to All
Fiji wasn’t just a headliner; he was a guide and inspiration to a new generation of island musicians. One of those mentees, Kimie Miner, expressed the heartbreak many felt upon hearing the news of his passing:
“It really devastated me... It made me so sad to know that he’s gone, but his legacy is so big that I know his legacy will carry on forever.”
Kelly Delima of Kapena recalled the special bond they shared, calling each other “Boso” — the Fijian word for brother.
“He would always call me Big Brother,” Delima said. “I love you, big brother.”
Fiji’s impact wasn’t just musical; it was deeply personal. He made others feel seen, heard, and loved in an industry that can often be isolating.
A Homecoming Fit for a Legend
Just last year, Fiji returned to his homeland for an emotional, two-day concert titled “FIJI HOMECOMING.” The event featured fellow artists from Hawaii and drew thousands of fans eager to welcome him back and honor his decades-long career.
Sharing the stage with Josh Tatofi, Maoli, and J Boog, Fiji delivered a performance that now feels like a farewell love letter to the island that first shaped his spirit.
The Music Lives On
Though Fiji’s physical voice has now faded, his music continues to echo across the ocean. For fans from Suva to Honolulu, from LA to Auckland, his lyrics still speak truths about love, pain, joy, roots, and resilience.
Fiji once sang,
“It’s not the end of the road, just the beginning of a new one.”
Today, that lyric feels especially poignant.
Final Thoughts: A Pacific Icon Remembered
Fiji wasn’t just an artist — he was a cultural ambassador, a storyteller, a brother, a mentor, and a proud son of the Pacific.
His voice gave strength to generations, and his legacy will continue through every island rhythm, every ukulele strum, and every young artist who dares to sing their truth.
As the Pacific mourns, we also celebrate — the life of a legend who brought island music to the world stage and never forgot where he came from.
Rest in love and aloha, Boso. Your light will never fade.
🌺 Share your favorite Fiji memory or song in the comments below. Let’s honor his legacy together.
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