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Move over celebrity tequila brands — the latest A-list business trend is telecom.
Actors and podcast hosts Sean Hayes, Will Arnett, and Jason Bateman, known for their hit series SmartLess, have entered the wireless world with SmartLess Mobile — a new low-cost cell service aiming to disrupt big-name carriers like Verizon, AT&T, and T-Mobile.
Why They’re Doing It: “Most People Don’t Use That Much Data” 💡
The idea for SmartLess Mobile came when Arnett realized he was paying nearly $70 a month for an unlimited data plan — for his teenage son who spends almost all day on Wi-Fi.
SmartLess Mobile CEO Paul McAleese explained:
“Most Americans spend 90% of their time under Wi-Fi… Why would you pay for unlimited data when you rarely use it?”
Research confirms this — studies show people are on Wi-Fi 77–88% of the time.
What SmartLess Mobile Offers 🏷️
SmartLess Mobile is an MVNO (mobile virtual network operator), running on T-Mobile’s 5G network. Here’s what it brings to the table:
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📦 $15/month for 5GB of high-speed data
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📦 $30/month for 30GB of high-speed data
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🔁 Easy switching via digital eSIM
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📶 Great for Wi-Fi-heavy users like students, remote workers, and podcast streamers
In comparison, starter unlimited plans from major carriers usually range from $35 to $65/month.
Celebrities Who Mean Business 💼
Unlike typical celebrity brand deals, this isn’t just a name slap. Hayes, Arnett, and Bateman are hands-on co-founders — involved in the company’s financing, marketing, and product design.
“These guys are master storytellers,” McAleese said. “They didn’t just lend their name — they built this from the ground up.”
SmartLess Mobile also joins a growing list of celeb-backed carriers like:
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📞 Mint Mobile (Ryan Reynolds)
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📞 Consumer Cellular (Ted Danson)
But SmartLess has a unique advantage — their name literally promotes the mission: “Smart” and “Less” — smarter cell service, for less money.
Will It Work? 📊
The biggest challenge for MVNOs is standing out. Major carriers dominate the market, offering aggressive phone deals and brand recognition. But with a built-in fanbase of millions from the SmartLess podcast and over 2 million Instagram followers, the trio has serious influence.
And with SmartLess Mobile’s official promo campaign rolling out on their podcast soon, buzz is guaranteed.
Final Call: Is SmartLess Mobile Right for You? 📲
If you:
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Mostly use Wi-Fi
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Are tired of overpaying for “unlimited”
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Want celebrity-backed innovation with a real mission
👉 SmartLess Mobile might be your next best phone plan.
Coming soon on SmartLess — expect podcast chatter, deals, and behind-the-scenes stories on building this bold new brand.
🗣️ “From podcast to phone plans — these guys are truly dialing into savings.”
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