Jayne Knew What She Was Doing: The True Story Behind Hollywood's Most Iconic Side-Eye Moment

Jayne Mansfield and Sophia Loren at 1957 Hollywood party where the iconic side-eye photo was taken

It was April 1957, a star-studded night at Romanoff’s in Beverly Hills, a posh setting where Paramount Studios was hosting a grand “Welcome to Hollywood” party for their newest import, Italian beauty Sophia Loren. The room sparkled with elite names—Barbara Stanwyck, Gary Cooper, Shelley Winters—but nothing, absolutely nothing, could have prepared anyone for the entrance that was about to steal the show, and eventually, cement itself in Hollywood lore. Jayne Mansfield, blonde bombshell and studio provocateur, walked in with a mission—and she knew exactly what she was doing.

Wearing a massive fur coat that only built suspense, Mansfield eventually revealed a dangerously low-cut satin gown that left little to the imagination and everything to the lenses of photographers waiting to snap Hollywood’s next big moment. With intention as clear as her neckline, she plopped herself down right next to Loren. Cameras clicked, and the resulting photo—Mansfield glowing at the lens, Loren glaring with the sharpest side-eye in cinematic history—became the image that defined an era of glamour, rivalry, and the powerful tension between bold and refined femininity.

But that moment was more than just two women at a party. It was symbolic warfare—blonde vs brunette, American audacity vs European sophistication, bombshell flamboyance vs reserved elegance. And it was Mansfield’s signature move, designed not only to steal the show but to hold onto a spotlight she knew was beginning to slip away. Just 24 at the time, Jayne had already made headlines as a Playboy Playmate and a rising star in films like The Girl Can't Help It and Will Success Spoil Rock Hunter? She was being hailed—and marketed—as the next Marilyn Monroe. Her studio, Warner Bros., had invested in her image and persona, and on that night, she doubled down.

Sophia Loren, just 22, had a very different story. Born in wartime Italy, raised under fascism, and propelled into stardom through a blend of natural beauty and serious acting chops, Loren was the sophisticated counterpoint. Signed by Paramount as their next European starlet, she was poised for long-term success. Her pairing with producer Carlo Ponti—her future husband—helped shape a career that would transcend both Hollywood and Europe. Unlike Mansfield, Loren had a solid team, Oscar-winning mentors, and perhaps more crucially, a sense of when to hold back in a media circus. In that photo, her expression wasn’t jealousy—it was concern, even dread. In her own words: “I’m staring at her nipples because I’m afraid they’re about to come onto my plate.”

What’s haunting is how the photo became iconic while the real story faded. Behind the glamorous gossip were two women whose careers couldn’t have gone in more different directions. While Loren would go on to win the Best Actress Oscar for Two Women in 1960—becoming the first to win for a foreign-language role—Mansfield’s career began to decline rapidly. Her bold stunt at Loren’s party had backfired. 20th Century Fox, already wary of her unpredictability, started pulling back. Within a few years, she was dropped entirely. Jayne had the star power but not the strategic support—what she needed was a smart manager, someone who could help her navigate fame without crashing into it.

And crash she did. Mansfield’s final years were filled with low-budget appearances, desperate gigs, and raising three children while opening supermarkets and petrol stations to pay for a lavish lifestyle. She died tragically in a horrific car accident in 1967 at the age of just 34, driving overnight from a Mississippi nightclub appearance to a midday radio show in New Orleans. She lived her life in the public eye, even at great personal cost. As biographer Eve Golden puts it, “She was the first reality star. She lived her entire life on camera.”

Decades later, her daughter, Law & Order: SVU star Mariska Hargitay, would wrestle with the legacy of that photo. In the new documentary My Mom Jayne, Hargitay explores her mother's life beyond the cleavage and camera flashes. She reflects on the pain of seeing another woman look at her mother that way, how she chose to build a more subdued acting path in contrast, and how the world only saw the version of Mansfield the studios promoted. But Mansfield was more than that. She could play piano and violin, spoke multiple languages, and was far from the "dumb blonde" stereotype that stuck to her. Life magazine even once dubbed her “Broadway’s smartest dumb blonde.”

As for Sophia Loren, she still refuses to sign that infamous photo. Out of respect, she says. Out of memory. Out of something deeper—perhaps guilt, perhaps sorrow. “I don’t want anything to do with that,” she told Entertainment Weekly. “And out of respect for Jayne Mansfield, because she’s not with us anymore.”

In the end, it wasn’t just a side-eye. It was a snapshot of Hollywood itself—flashy, ruthless, and fleeting. And yet, behind the gossip lies a forgotten truth: two women navigating fame in a man’s world, in entirely different ways. One calculated and strategic, the other bold and explosive. One celebrated, the other lost too soon. And in that iconic moment, their worlds collided—for one unforgettable second in time.

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