Pop icon and Dance Moms alum JoJo Siwa has always been an open book when it comes to her identity, but in a recent episode of Celebrity Big Brother, she revealed a significant shift in how she sees herself. During an intimate conversation with fellow contestant and drag performer Danny Beard, JoJo shared that she no longer identifies as a lesbian—instead, she now embraces the term “queer.”
This candid confession marks a new chapter in JoJo’s journey of self-discovery. The 21-year-old entertainer, who rose to fame through reality television and later built a global brand with her music and merchandise, has been vocal about her sexuality in the past. However, the environment within the Celebrity Big Brother house gave her the space and clarity to reflect more deeply.
“I’ve always told myself, I’m a lesbian,” JoJo admitted during the episode. “I think being here, I’ve realised I’m not a lesbian. I’m queer. And I think that’s really cool.”
The revelation was met with encouragement and understanding from Beard, who responded enthusiastically, “I’m queer!” prompting JoJo to joke, “I’m switching letters! I’ve dropped the L and gone to the Q, baby!”
According to Stonewall, one of the leading LGBTQ+ advocacy organizations, the term “queer” is often used by individuals who wish to reject more rigid or traditional labels around sexual orientation and/or gender identity. It’s a flexible, inclusive identity that resonates with people whose experiences may not fit neatly into predefined categories.
For JoJo, this evolution is about celebrating the complexity of human identity. She has often spoken about how labels, while helpful to some, can feel limiting to others. Now in a relationship with Australian content creator Kath Ebbs—who identifies as non-binary—JoJo appears more confident and grounded than ever.
This public declaration follows years of navigating fame under a microscope. Since coming out in 2021, JoJo has been hailed as a trailblazer for young LGBTQ+ fans, particularly within the Gen Z community. Her visibility, style, and unapologetic personality have made her a role model for embracing authenticity.
Fans have responded to her recent comments with love and admiration, praising her vulnerability and reminding her that identity is fluid and personal. Many have shared similar experiences of evolving language and understanding as they grow.
“Sexuality is a journey, not a destination,” one fan tweeted. “Proud of JoJo Siwa for sharing hers with us.”
As JoJo continues to thrive on Celebrity Big Brother, her latest revelation only further solidifies her role as a modern voice for authenticity and self-expression. Whether she’s performing on stage or opening up in a quiet bedroom chat, she’s reminding the world that being true to yourself is always the coolest thing you can do.
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