Rihanna has once again taken the fashion world by storm with the announcement of her latest Savage X Fenty collection, set to launch on August 1. The superstar revealed the exciting news through a striking Instagram video, where she showcased her bold style and infectious confidence.
In the video, the 36-year-old singer is seen donning a leopard-print bra and nude-toned lingerie, striking various risqué poses. She complemented her look with black high heels and an array of dazzling jewelry, letting her trademark raven tresses flow freely. “We want you to feel sexy and have fun doing it,” Rihanna captioned her post, capturing the essence of her brand’s empowering message.
This announcement comes on the heels of Vanessa Wallace's appointment as the new chief marketing officer for Savage X Fenty. Wallace, with an impressive 19-year tenure at Nike, will oversee brand and product marketing, media, creative, membership, and global communications. Described as having an "impressive track record of driving brand strength and revenue growth through authentic and innovative storytelling," Wallace is expected to bring fresh energy and vision to the brand.
Rihanna, who was recently spotted on a romantic stroll with her boyfriend A$AP Rocky, continues to balance her thriving career with her personal life. The couple, who are parents to sons RZA and Riot, have been together for four years but share a friendship that spans much longer. Their relationship blossomed after Rocky opened for Rihanna’s Diamonds World Tour in 2013 and starred in his "Fashion Killa" music video the same year.
In a 2021 interview with GQ, Rocky called Rihanna “the love of [his] life” and expressed his desire to be an “amazing dad.” Rihanna, too, has spoken candidly about motherhood, describing it as "legendary" and life-changing. The couple is known for being hands-on parents, with sources describing Rocky as "very involved and a great dad."
Rihanna Unveils New Savage X Fenty Collection
Rihanna has once again taken the fashion world by storm with the announcement of her latest Savage X Fenty collection, set to launch on August 1. The superstar revealed the exciting news through a striking Instagram video, where she showcased her bold style and infectious confidence.
In the video, the 36-year-old singer is seen donning a leopard-print bra and nude-toned lingerie, striking various risqué poses. She complemented her look with black high heels and an array of dazzling jewelry, letting her trademark raven tresses flow freely. “We want you to feel sexy and have fun doing it,” Rihanna captioned her post, capturing the essence of her brand’s empowering message.
This announcement comes on the heels of Vanessa Wallace's appointment as the new chief marketing officer for Savage X Fenty. Wallace, with an impressive 19-year tenure at Nike, will oversee brand and product marketing, media, creative, membership, and global communications. Described as having an "impressive track record of driving brand strength and revenue growth through authentic and innovative storytelling," Wallace is expected to bring fresh energy and vision to the brand.
Rihanna, who was recently spotted on a romantic stroll with her boyfriend A$AP Rocky, continues to balance her thriving career with her personal life. The couple, who are parents to sons RZA and Riot, have been together for four years but share a friendship that spans much longer. Their relationship blossomed after Rocky opened for Rihanna’s Diamonds World Tour in 2013 and starred in his "Fashion Killa" music video the same year.
In a 2021 interview with GQ, Rocky called Rihanna “the love of [his] life” and expressed his desire to be an “amazing dad.” Rihanna, too, has spoken candidly about motherhood, describing it as "legendary" and life-changing. The couple is known for being hands-on parents, with sources describing Rocky as "very involved and a great dad."
Join the Excitement
Rihanna’s new Savage X Fenty collection is sure to bring her signature flair and confidence to your wardrobe. Mark your calendars for August 1 and get ready to feel sexy and have fun with Savage X Fenty!
Key Highlights:
- Launch Date: August 1
- Sneak Peek: Rihanna in leopard-print bra and nude-toned lingerie
- New CMO: Vanessa Wallace, former Nike executive
- Personal Touch: Rihanna and A$AP Rocky’s loving family dynamic
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